Bloomingdale's NYC Outlet store branding project

Project Overview:
To announce the opening of its very first outlet store, I was tasked with designing the all round online experience ranging from a stand alone home page, email blasts, third party banners, to social media ads with the store opening messages. The stand alone home page can be navigated from the main e-commerce home page through an outlet navigation button.

The portfolio of digital creative for The Outlet Store Launch

Below are the collection of collateral in the following order:

  • Homepage banners
  • Dedicated landing page banner
  • Store opening email variations
  • Store opening sub-landing page and promotional sign up page
  • Store opening creative for mobile applications
  • ClientBloomingdale's
  • IndustryDepartment Store
  • DesignsWebsite, banners, emails, social media ads

Pre store opening outlet home page banner

Post store opening outlet home page banner


Outlet store opening main banner


Outlet store opening-soon and now-open emails

landing pages

Outlet store opening landing pages

mobile applications

Outlet store opening creative for mobile applications