Pour La Victoire Footwear rebranding project

Project Overview:
This is the rebranding project for the fashionable footwear company Pour La Victoire. I updated the brand's traditional web template to a responsive/parallax website template. I fully utilized the images that I shot for the company's new seasonal lookbook for all the creative assets such as homepage, landing pages, emails, third party banners, blog posts, and trade show display materials.

The rebranding of Pour La Victoire Footware

Design project breakdown:

  • Update typography and brand's design sensibilities
  • Reconfigure and redesign homepage banner size for responsive template
  • Reconfigure and redesign landing page banner size for responsive template
  • Resize and update weekly email template
  • Update the third party banner template
  • ClientPour La Victoire
  • IndustryFashionable Footwear
  • DesignsLookbook photography, website, banners, emails, trade show wallscape ads
  • Websitewww.pourlavictoire.com

Rebranded Home Page Top Banner Week 1

Rebranded Home Page Top Banner Week 2

Rebranded Home Page Top Banner Week 3

Rebranded Home Page Top Banner Week 4

Rebranded Home Page Top Banner: New Season - Week 1

Rebranded Home Page Top Banner: New Season - Week 2

banner

Rebranded emails with updated template size and typography

emails

Rebranded third party banners in updated typography for the Fall season's collection.

landing pages

Emails with updated template and typography for the Fall and holiday season's collection.

mobile applications

Holiday season homepage banner 1

mobile applications

Holiday season homepage banner 2

mobile applications

Holiday season homepage banner 3