Donna Morgan e-commerce redesign project

Project Overview:
Redesign and elevate the creative of the website into a multi function e-commerce entity.

The redesign of the e-commerce site

When I joined Donna Morgan, the site consist of one image home page. I redesigned the site into multi functional e-commerce site with sub-division landing page dedicated for the DM Collection, the company's bridal-wear collection. I have since redesigned and updated the website numerous times to keep it fresh and current.

Design project breakdown:

  • Elevate the look and feel of the brand's design sensibilities
  • Redesign the e-commerce homepage
  • Update DM Collection landing page
  • Update the daily email template
  • Ensure the core sensisiblities and style of Donna Morgan resonate in all of it's creative assets
  • Establish digital file submission guideline for outside vendors
  • Art direct photo shoots and oversee digital image file management
  • ClientDonna Morgan
  • IndustryFashionable Apparel
  • DesignsLookbook photography, website, banners, emails, tradeshow ads

Redesigned Donna Morgan Home Pages


Redesigned Donna Morgan Home Pages


Redesigned Donna Morgan Collection landing pages