Project Overview: Redesign and elevate the creative of the website into a multi function e-commerce entity.
The redesign of the e-commerce site
When I joined Donna Morgan, the site consist of one image home page. I redesigned the site into multi functional e-commerce site with sub-division landing page dedicated for the DM Collection, the company's bridal-wear collection. I have since redesigned and updated the website numerous times to keep it fresh and current.
Design project breakdown:
Elevate the look and feel of the brand's design sensibilities
Redesign the e-commerce homepage
Update DM Collection landing page
Update the daily email template
Ensure the core sensisiblities and style of Donna Morgan resonate in all of it's creative assets
Establish digital file submission guideline for outside vendors
Art direct photo shoots and oversee digital image file management