Von Dutch eyewear launch project

Project Overview:
The fashion label Von Dutch was at their peak of popularity when I was hired to shoot this eyewear campaign and art direct the advertising project for the brand's first ever eyewear launch.

Branding the Von Dutch eyewear

This project was created on the heels of my just-published British GQ editorial story. The COO hired me to shoot and art directed this project after seeing my GQ editorial layout. I shot the photographs and supervised the image post production while desiging the advertising properties for outdoor billboards, point-of-sale banners, magazine advertorial pages, and in-store displays. These design properties were used in every Von Dutch stores and advertising platforms worldwide.

Design project breakdown:

  • Photograph the images
  • Oversee the post production work of the images.
  • Design and over see the outdoor advertising collateral and approve the 4 color separations for billboard and in-store print pieces
  • ClientVon Dutch
  • IndustryTrendy Fashion Apparel and Eyewear
  • DesignsPhotography, website, banners, emails, billboards, in-store posters
  • Websitewww.vondutch.com
banner

Outdoor, large scale billboard display

emails

Point of purchase: in-store displays

landing pages

In-store posters and lightbox dispays